Training

Discover what you can do to grow by learning foundational marketing concepts

Training

Experience as an adjunct instructor and workforce trainer along with my experience in the field of marketing has allowed me to develop several options for training and courses in marketing.

  • Training for you
  • Training for your staff
  • Training for community organizations related to business and development

Training sessions can be tailored to fit your specific needs and desired outcomes. Typical marketing sessions available are:

Little Time, Little Money–Squeezing More Out of Facebook
If you’ve chosen Facebook as a promotional tool, then this session will show you methods and strategies to make it more effective for your business.

What Social Media App may be Most Effective for You?
Social media is all the buzz. But, just what tools should you be using to promote your business? Social media applications can take both time and money, so understanding just which provides the most value is imperative.

Understanding the Tools in the Promotional Toolbox
Evaluating the strengths and weaknesses for a complex list of promotional tools along with discussing the best practices for using these tools.

Build a Stronger Foundation with a Strong Marketing Plan
A strong marketing plan is the foundation to get the best value and impact from your annual promotions. It ties together all aspects of marketing and promotions and can give business leaders a better understanding of how to effectively reach their customers with targeted messaging.

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"Connie’s marketing training sessions provided us with valuable insights into how, what, when, and where to run marketing campaigns. We had people from numerous different kinds of businesses and organizations all taking part at the same sessions. We all came away with our own ideas on ways to help us grow and get noticed." - P.C.

"Connie’s ‘no-nonsense,’ common sense approach to marketing connects well with both small and large businesses. As a marketing trainer and speaker, Connie is captivating and laser focused on the subject. Our firm has had her speak to large client meetings, small business training sessions as well as conducting monthly webinars. In all instances, she has met or exceeded our expectations." - M.M.

"Connie is an excellent marketing trainer! She can begin where your business IS, and take you to where you want to be. It’s such a struggle to find someone who is knowledgeable about the breadth of marketing options available to businesses these days who isn’t trying to sell you on a particular aspect, like their digital platform or their publication. Connie has a broad background in marketing and communications to help your businesses understand THEIR needs and the options available to THEM. She isn’t trying to sell you. Truly, she’s trying to help you. Connie’s presentations and ideas will move the needle for your businesses." - T.M.